DTC Copper Cookware and Barware [Client 2+ Years]
24 Year Old Copper Cookware and Barware Company Finds Success Online
Client: Copper cookware and barware company founded in 1997.
Problem: Company tried many "marketing methods" over the years, but didn't find anything that worked. They had a small email list, but were not emailing. They were successful on Amazon, but their store on Big Commerce was not performing.
Solution: Someone Rad's concierge system helped them move to Shopify and Klaviyo, along with basic paid ads.
The Results: With coordinated paid ads and email, the company doubled their growth, eclipsing an entire year's income in one month.
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Year-over-year Total Sales Up 283%
28% of income from email