DTC Copper Cookware and Barware [Client 2+ Years]

 24 Year Old Copper Cookware and Barware Company Finds Success Online

Client: Copper cookware and barware company founded in 1997. 

Problem:  Company tried many "marketing methods" over the years, but didn't find anything that worked. They had a small email list, but were not emailing. They were successful on Amazon, but their store on Big Commerce was not performing. 

Solution: Someone Rad's concierge system helped them move to Shopify and Klaviyo, along with basic paid ads. 

The Results: With coordinated paid ads and email, the company doubled their growth, eclipsing an entire year's income in one month. 

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Year-over-year Total Sales Up 283%

 

28% of income from email