8 Email Marketing Tips for Restaurants

Email marketing is a great way for restaurants to reach out to their customers, promote specials and offers, and stay connected to their local community. Restaurants should make sure they’re using email marketing to its full potential. Here are some email marketing tips for restaurants.

1. Segment Your Email List

Segmenting your email list is one of the most important things you can do for your restaurant’s email marketing. It allows you to send more targeted and relevant emails to your customers. You can segment your list by customer type (e.g., regulars, first-time visitors, etc.), past order history, or even location. This will allow you to create more personalized emails and reach your target audience with the right message.

2. Leverage Automation

Automation is a great way to streamline your email marketing process and ensure that your emails reach your customers at the right time. You can use automation to send welcome emails, order confirmations, and other automated emails. You can also use automation to send out special offers and discounts to customers who haven’t visited your restaurant in a while.

Automation also allows you to reengage your subscribers with offers to return to the restaurant. For example, 25 days after they sign up, send them a free drink ticket or a link to your event schedule.

3. Offer Exclusive Deals

Offering exclusive deals is a great way to encourage customers to sign up for your email list. You can offer special discounts, coupon codes, or even free meals to customers who sign up for your emails. This will not only help you grow your email list but also encourage customers to keep coming back to your restaurant.

4. Use A/B Testing

A/B testing is a great way to ensure your emails are as effective as possible. You can use A/B testing to test different subject lines, content, or calls to action to see what resonates best with your customers. This will help optimize your emails for maximum engagement and increase your open and click-through rates.

5. Make It Mobile-Friendly

Most people read their emails on their phones, so it’s important to ensure your emails are optimized for mobile devices. Make sure your emails are easy to read and navigate on mobile devices and include large, clickable buttons that make it easy to take action.

6. Personalize Your Emails

Personalizing your emails is a great way to make them more appealing to your customers. You can personalize your emails by including the customer’s name in the subject line, or by referencing past orders or preferences. This will make your emails feel more personal and increase the chances that customers will engage with them.

7. Track Your Results

Tracking your email marketing results is essential for understanding what’s working and what’s not. Track open rates, click-through rates, and other metrics to see how your emails are performing and make adjustments as needed.

8. Make It Easy to Unsubscribe

Make sure to include an unsubscribe link in your emails so customers can easily opt-out if they no longer want to receive emails from you. This will make them feel respected and more likely to stay subscribed.

Bonus Email Marketing Tips for Restaurants:

Send more emails. Want to know the secret to make more money? It’s simple, send more emails. Yes, your emails need to deliver value, but as long as you are doing that, the game then becomes, how many emails can I send in a month?

We recommend one to two a week, with a promotion/sale once a month, where you send three weekly emails.

Wait… I hear you saying, “If I email that often, everyone will get off my list.”

Yes, they will buy or get off your list. That’s what you want. You want a list of emails that is responsive to regular valuable content. Buy or get off the list!

What’s the point of having someone on your list that won’t buy or whom you are too afraid to email?

Email marketing is a powerful tool for restaurants, and by following these tips, you can get the most out of your emails and increase customer engagement.

Want to discuss email marketing strategies for restaurants? Click here to book a free call with Someone Rad. (Who is Someone Rad? Your customer!)

Looking for an email marketing platform for restaurants? Check out Constant Contact!


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